(May 15, 2008) The 2008 HOW Design Conference kicks off this Sunday, May 18 at the Hynes Convention Center in Boston and Xerox Corporation will be onsite playing a critical role in this year’s event. Now in its 17th year, the conference aims at providing a hands-on, educational program to enable designers to better balance the three key components of graphic design: creativity, business and technology.

Building on the technology aspect at this year’s show, Mike Riebesehl, iGen3 project manager, Xerox Corporation will present on “How to Optimize Design and Color Management for Digital Printing Presses,” on Monday, May 19 from 8:00 – 8:45 a.m. 

“I’ll show graphic designers how they can take advantage of the extremely high image quality and flexibility available by using today’s full-color digital printing presses,” said Riebesehl. “We’ll discuss what types of projects make sense for digital printing and how it differs from offset.”

Riebesehl will also discuss the science behind color-managed digital workflows and will provide session attendees with tips and preferences for using this technology. Renowned commercial illustrator Jeff Moores will add to Riebesehl’s presentation by sharing his story on how variable information printing has allowed him to promote his own business through personalized postcard promotions.

Attendees will also have the chance to win an Adobe Creative Suite 3 and portfolio of designing for digital print primers.

There’s still time to register for this conference, more information can be found by visiting http://www.howconference.com/register.asp.