Berlin, May 15, 2008 – At drupa 2008 DirectSmile will reveal brand-new products designed to extend the possibilities of digital printers even further and offer print shops and enterprises powerful tools to realize multi-personalized, interactive cross-media marketing campaigns.

New products in the desktop range comprise VDP Studio, a full-featured, highly versatile solution for variable data printing, based on Adobe InDesign.

New server-class products include the DirectSmile Landing Page Server for creation, management and tracking of personalized websites allowing users to measure the response of their direct mail campaigns through personal URLs.

The DirectSmile Online Server provides a reliable platform for high-speed online generation of personalized images and documents for all online applications. It is easily possible to create one million personalized images in just one day with a standard server configuration! 

In addition, DirectSmile presents the new Version 3.5 of its industry-leading image personalization software – including a Japanese language user interface.

Using the full range of DirectSmile solutions, first displayed at drupa 2008, users can now leverage the benefits of 100% personalization throughout all media with smooth and simple workflows because all DirectSmile solutions share the same basic technologies.

Visitors to the DirectSmile stand will have the opportunity to see detailed demonstrations of all DirectSmile software tools, have the chance to experience live personalization and pick their free demo version of DirectSmile VDP Studio.

DirectSmile VDP Studio

DirectSmile VDP Studio seamlessly combines leading-edge variable data printing software with DirectSmile's popular image personalization tool. Users can create and print personalized marketing pieces of any complexity including personalized images in just one workflow without the need to use different software. Based on simple rules any element can be varied - whether text, images, color schemes, fonts, addresses, prices, charts, barcodes or entire layouts. Output options comprise optimized PPML, PDF and JLYT. Direct connections to Creo, EFI, HP and Xeikon controllers ensure optimal production speed.

DirectSmile Landing Page Server

The combination of printed direct mail and the internet provides an excellent way to communicate with customers even more personally while at the same time tracking the responses to campaigns in detail. With the DirectSmile Landing Page Server users can create personal URLs, set up and manage image personalized and fully customized web pages – based on any html design, and use powerful real-time statistics functions to track every visitor's actions. In addition, the solution allows for the creation, sending and management of all-personalized e-mailings.

DirectSmile Online Server with Shop Interface

The DirectSmile Online Server enables users to take personalized images and documents to the internet and use them for applications as personal websites, e-mailings, online shops, web-to-print systems, or online image previews. Designed for mass-personalized online communication, the server solution offers unparalleled rendering speed allowing the production of hundreds of thousands of personalized images in just a couple of hours – ideal for large e-mailings.

Through the new Shop Interface DirectSmile images and documents can be easily made available for online configuration and online sales through any available shop system.

DirectSmile Version 3.5

Users in Japan will enjoy the new Japanese language user interface that comes with the latest version of DirectSmile's award-winning personalization software launched at drupa 2008. The new version also offers JDF support, especially optimized for workflows with solutions from Print On-Demand Systems and HP, and new preview functions. DirectSmile 3.5 is ready for seamless use with the new DirectSmile online solutions.

Best Variable Data Printing Product of the Year 2008

DirectSmile has been awarded Best Product of the Year 2008 in the Variable Data Printing Category by the European Digital Press Association. The award ceremony will take place at drupa on June 3, 2008. We will be pleased to welcome you to this event. To learn more please visit www.edpassociation.com

Visit DirectSmile in Hall 8b, Stand C13

To see DirectSmile's full range of software solutions please visit our stand in Hall 8b/C13 at drupa 2008, May 29 to June 11 in Düsseldorf, Germany. To arrange a date with us you can register at www.godrupa.com

See DirectSmile also at our partners' booths

DirectSmile products and applications will also be shown on the stands of several of our business partners, including:

Canon (Booth 8a/B46), EFI (Booth 5/C01), Hewlett-Packard (Booth 8a/B26), Konica Minolta (Booth 9/A26), Objectif Lune (Booth 9/C17), Océ (Booth 6/A44), Pageflex (Booth 7a/B13), Press-sense (Booth 7/7.0H) Print On-Demand Solutions (Booth 7/7.0J)