Cambridge, MA, –April 28, 2008 - Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable publishing and web-to-print solutions, announced today that Progressive Solutions (www.printhq.com) has extended its use of Pageflex software to serve as the engine behind Frecklebox.com (www.frecklebox.com) , an online store for creating and purchasing personalized gifts for kids. The operation of Pageflex Storefront's web-to-print solution allows customization of books, posters and journals for children.
The extension of Progressive Solutions' utilization of Pageflex software enables Frecklebox.com visitors to design gifts with customized content that make a child the prominent figure in books, posters, journals, and other unique offerings. By integrating the Pageflex platform, Frecklebox.com users can personalize stories and artwork, tailoring the message and style to an individual child. This online personalization experience begins immediately with real-time previews of multiple pages available in minutes.
"When our company decided to commit to this new endeavor, we looked to partner with software that could offer the flexibility, performance and support required to execute our vision of educating and entertaining children," said Mark Sarpa, President, Progressive Solutions. "Pageflex Storefront gave us the platform and dedication needed to make FreckleBox.com possible."
Pageflex provides a flexible, scalable platform to meet the demands of a broad spectrum of variable data projects, regardless of the media used to deliver them. No third-party software dependencies dictate workflow. One application supplies all functionality needed to produce all things variable including direct mail, business cards, signage, packaging and custom books.Campaigns can be extended to include personalized URLs (PURLs), microsites and HTML e-mail.
"We are always delighted to see our customers broadening their use of our software in unique and exciting ways," added Anna Chagnon, president and CEO of Bitstream Inc. "Frecklebox.com demonstrates the potential of the Pageflex solution when innovative minds and technology join together."