April  8, 2008 – Boston, Massachusetts and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced that SouthData, Inc. has selected GMC PrintNet as their design and variable data software platform for their insurance, healthcare and financial services customer's transactional printing needs. Based in Mount Airy, North Carolina, SouthData provides a "one-stop" source for document solutions through the innovative application of technology and talent. From long-term billing solutions to specialty one-time mailings, SouthData helps their customers increase efficiency while maximizing profits.

As a family business founded over 20 years ago, SouthData is now a major national supplier to companies looking for efficient, economical solutions to their paper based billing problems. SouthData serves thousands of clients from coast to coast in a variety of industries. A majority of their products include variable data statements as well as personalized tax and compliance-based documents that account for 50 million variable data impressions annually.

"After exhausting the capabilities of our current composition software platform, we selected GMC PrintNet due to its ease of use from a design standpoint and potential to free up our development staff for IT-based responsibilities," said John Springthorpe, President of SouthData. "In addition, we are now in a position to offer our client base variable data solutions that incorporate more complex objects as well as the combination of transactional data and marketing messages."

"We are excited that SouthData has selected GMC PrintNet as their composition platform for their customer's transactional printing needs," said Michael Watts, President, GMC North America.   "We are looking forward to a long term relationship that helps SouthData deliver more value to customers and pursue new business opportunities.