October 17, 2007 -- CLEMSON, SC-- Learn how the concepts of Variable Data Printing (VDP) can impact your direct marketing efforts or digital printing profits when Clemson University's Department of Graphic Communications hosts its highly rated, 2-day workshop, Variable Data Printing: Database, Design & Delivery, December 6-7, 2007.
This thoroughly hands-on, laptop based workshop is an opportunity to understand how VDP can enhance a company's advertising reach, increase a marketer's return on direct mail dollars or optimize a printer's digital press capabilities with this value added approach to printing. Clemson University Graphic Communications Professor, Dr. John Leininger, Co-founder of the VDP Hands-on Training Consortium, and veteran of over 200 national seminars and conferences will conduct the program.
Attendees will be immersed in all aspects of VDP from database management and postal requirements to current VDP design software and creative techniques to build a powerful and effective personalized marketing piece. "With today's software options and digital devices, printers can certainly change photos, illustrations and text on every piece and every page in the press run," says Leininger, " but the real key to effective personalization is understanding the power of database management in the overall design."
The training is ideal for new people to VDP including graphic designers and sales staff as well as prepress and production managers, database managers, mailing houses and companies with new digital presses that want to expand their markets.
The workshop is supported by VDP Consortium members who contributed laptop computers and software for this national training project. Member companies include: Atlas Software, Canon, Kodak, EFI, Heidelberg/NexPress, Hewlett-Packard, Pageflex, Xeikon, Xerox, XMPie, and software sponsors include Adobe, BCC, Meadows Publishing Solutions, Enfocus, Group1, Lexigraph, Quark and more.
Details and on-line registration are available http://graphics.clemson.edu/ITC/vdp.htm or contact Duane Woolbright at [email protected] or 864-656-7664.