Melbourne, Australia and Barcelona, Spain; 1 October 2007 - PrintSoft a business of Australia Post and established leader in hybrid mail technology and personalized mail solutions, announced today that it is launching a new service, DeskDirect Global, to provide e-delivery of mail worldwide. The service will operate using a central backbone of high-speed servers that collect and aggregate mail from mail originators anywhere in the world and route it to certified mail fulfillment centers as close as possible to the mail's delivery destination. The result is printed mail in the recipient's mailbox that gets there faster, is easier and cheaper to send, and is truly "green," with an enormously reduced carbon footprint for printed and delivered mail. 
Printsoft will be unveiling DeskDirect Global to the postal market, as well as showcasing its other innovative postal solutions, at the International Postal Technology Exhibition -- Post Expo 2007 stand 1400 running 2-4th October 2007 at Fira de Barcelona in Barcelona, Spain.
In addition to DeskDirect Global, demonstrations on the PrintSoft stand 1400 at Post Expo 2007 will feature innovative and cost-effective solutions from eLetter Solutions, Australia Post's mail house, as well as other software products from PrintSoft's line-up of award winning, scalable solutions for creating, managing, and printing personalized direct mail and transpromotional communications.
Also at Post Expo, PrintSoft CEO Mark Worsley and CTO Deb Spring will deliver a presentation about the future of electronic postal strategies for electronic desktop mail and international-global hybrid mail during a Technology Workgroup conference session entitled "Mail: Online and Hybrid Solutions" on Wednesday, 3 October from 14:00 -- 16:00. The presentation will outline opportunities for postal administrations to increase mail volume, improve quality of service, and develop new revenue streams. It will also highlight how global hybrid mail delivery can become a "green" path for postal administrations to become more environmentally friendly by reducing carbon emissions resulting from transport and fuel consumption.
While the launch of the new DeskDirect Global service offers easy access and new business opportunities to mail originators, mail fulfillment centers and postal administrations in a truly revolutionary business model, it is backed by the experience of Australia Post and established PrintSoft technology for hybrid mail management. PrintSoft will continue to offer hybrid mail technology solutions, including award-winning PrintSoft DeskDirect, for direct sale and implementation, expanding its leading position in this market.
Mail originators, mail fulfillment and delivery providers and postal administrations now can choose the PrintSoft hybrid mail software solution or service that best meets their needs. In either case, personalized, template-driven, low-volume mail can be generated locally on the desktop and then electronically forwarded to centralized servers for consolidation, electronic redistribution, sorting, and optimized high-speed production printing at facilities closest to the point of delivery. The result is new business opportunity with exceptional profit and growth potential. End-customers also receive a high-value return, through labor and production cost savings, improved brand control, and fastest possible delivery.
"We are all conscious of the environmental impact of printed and delivered mail," comments Mark Worsley, PrintSoft CEO. "Beyond the improved efficiency and reduced cost benefits of hybrid mail solutions, the "green" benefits make pursuing a hybrid mail strategy an important goal for corporations and postal administrations alike. We are pleased to offer un-matched capability and expertise in this endeavor and are committed to continuing innovation in business services and solutions to make green mail a reality worldwide."
DeskDirect, PrintSoft's award-winning hybrid mail solution originally introduced in October 2005, has been implemented by postal administrations in multiple countries, where it has already proven its worth, producing a return on investment of over 50% for ad hoc document production at the majority of sites where it is installed. Australia Post and its eLetter Solutions mail house, for example, are experiencing millions of dollars in new revenue while providing additional savings to customers in the production and delivery of desktop mail.
PrintSoft also provides a full range of scalable personalization and transpromotional printing software solutions to corporate and commercial customers for use at the single-site or enterprise-wide level. Its relationship with parent company Australia Post and its global software customer base means PrintSoft has postal and mailing industry experience as well as the software knowledge and expertise to provide postal administrations, print service providers and letter shops with sophisticated turnkey or tailored solutions designed to grow revenue.