Irvine, CA — September 14, 2007 — MindFireInc, the leader in linking off-line marketing media with the Internet, announced the release of the Vertical Market Application Kit (VMAK) at Graph Expo. The kit is the latest addition to the FastLaunchSM Program, a program designed to increase go-to-market speed and success of all licensed users (referred to as Solution Partners). VMAK includes vertical-specific presentation scripts, campaign briefs, campaign assets, vertical market demo sites, and access to pre-built campaigns directly from the LookWho’sClicking Control Panel.
VMAK provides two key benefits to licensed MindFireInc Solution Partners. First, it provides them with a selection of ready-to-demo vertical market campaigns. Marketers respond best to examples that hit close to home. With these campaigns, Solution Partners are able to get the attention of their prospects and drive home the value of integrated multi-channel marketing: better results and higher ROI. The end result will be a shorter overall sales cycle and strong positioning as a value-added services provider that understands the marketer’s business needs.
Secondly, once “Sold” these campaigns can be quickly copied, modified and executed as a live campaign for a marketing client, thus leading to extremely high-margin business.
The six vertical markets represented in this initial VMAK release are:
- Automotive
- Banking
- Real Estate
- Higher Education
- Travel
- Non-profit
In addition to the completely configured LookWho’sClicking campaign, each VMAK campaign includes:
- A sales script with tips for selling to the specific vertical market
- Best-practice demonstration techniques
- A campaign brief outlining the marketing strategy behind the campaign
- The deployment steps for re-using the campaign (e.g. Mail File requirements)
- A “seed” Mail File for testing and demonstration purposes
“Our Solution Partners have repeatedly requested vertical market sales tools for customer presentations. The VMAK is designed to provide our clients with exactly what they have been asking for, but also provides a comprehensive program that opens up new avenues for immediate revenue and profit growth,” stated Joseph Manos, MindFireInc’s Executive Vice President of Sales & Marketing.  Mr. Manos also stated, “To continue providing our Solution Partners with fuel to drive their business, we plan on releasing additional vertical market campaigns in the coming months.
The additional VMAK vertical markets to be released in Q4 of 2007 are Business Services, Retail, Insurance/Healthcare, Pharmaceuticals, Software/High Tech, & Telecommunications.
MindFireInc ensures the success of its Solution Partners by combining these powerful new VMAK campaigns with the comprehensive FastLaunchSM Go-to-Market Program. Licensed Solution Partners can activate VMAK within their Control panel by emailing [email protected].