VALHALLA, N.Y. (April 9, 2007) ; FUJIFILM announced today a comprehensive new initiative aimed at providing its customers with the means to produce high quality wide format digital graphics for a variety of applications. FUJIFILM is already one of the world's largest suppliers to the digital printing industry. This new initiative combines the company's proven expertise and experience to deliver a family of wide format digital products and business solutions designed to meet virtually any wide format printing need. "FUJIFILM has a long history as a leading supplier within both the graphics arts and digital imaging industries," said Nobuaki Inoue, corporate vice president, general manager, FUJIFILM Graphic Systems Business Division. "Our commitment to developing high quality products and solutions for the wide format digital graphics printing sector mirrors the direction our industry and our customers are headed." Demand for digital is growing among all segments of the printing industry. The retail value of wide format digital graphic revenues, including ink, media and hardware, are projected to reach $9.4 billion by 2008. "FUJIFILM intends to become a market leader by offering fully integrated wide format digital printing solutions," said Inoue. "We will provide our customers with the right digital printing products to meet market demands and our customers' specific needs." FUJIFILM'S wide format digital product offerings will encompass a line-up of branded wide format digital printers, related consumables and services. Printers will be sourced through trusted OEM partners and developed to FUJIFILM specifications. The digital inks will be formulated and manufactured by FUJIFILM Sericol, a subsidiary of FUJIFILM acquired in 2005. FUJIFILM'S graphic arts subsidiaries in the U.S. and Canada will provide sales, distribution and technical support. The backbone of FUJIFILM'S strategy is a unique, integrated wide format digital printing solutions approach. This includes printers, inks and other consumables as well as service and technical support. The wide format digital printer offerings range from value-based solvent roll-to-roll and high resolution, mid-range UV flatbed printers, to the world's fastest and most productive UV flatbed presses. Solvent and UV inks have been specifically formulated for each printer platform to provide optimal reproducibility, adhesion, color vibrancy and durability on a wide range of substrates. FUJIFILM will support these products with a dedicated team of technical service, applications support, color management and training specialists. FUJIFILM also has one of the industry's largest distribution and logistics networks. This comprehensive support package will be combined with innovative business partnering programs, all designed to improve customers' efficiency and profitability. A media campaign in numerous industry publications will publicize the program. The advertising campaign will feature the slogan, "Digitally Driven," which conveys FUJIFILM's complete commitment to the wide format digital printing market. The launch of this initiative is being supported in the U.S. and Canada through the joint resources of FUJIFILM Graphics Systems U.S.A., Inc., FUJIFILM Canada and FUJIFILM Sericol USA.