PALO ALTO, Calif., September 18, 2007 - HP today announced that Cenveo, the third-largest graphic communications provider in North America and a leader in the management and distribution of print and related products and services, has expanded its end-to-end digital direct-mail and marketing collateral production operation using HP graphic arts technologies.
The Cenveo Direct Mail Group added an HP Indigo press 5000 and an HP Indigo Production Manager digital front end (DFE) to its Nashville, Tenn., facility enabling the firm to dramatically increase its digital print production capabilities while also enhancing its print-on-demand marketing collateral management program.
HP, through its Capture business development program, is working with the Cenveo sales operation to help generate additional sales based on the Direct Mail Group’s expanded digital printing operations.
“HP’s go-to-market strategy in the graphic arts industry is designed to help customers capture more business and expand their opportunities with digital,” said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Business, HP Imaging and Printing Group. “Beyond providing superior image quality and productivity, HP is actively working with customers like Cenveo to help them develop the best digital printing business opportunities.”
Maximizing profit and productivity in marketing collateral and direct mail
Working with financial, health care, and telecommunications companies, Cenveo Nashville offers a comprehensive print-on-demand marketing collateral program saving clients much of the cost, expense and waste associated with offset-printed marketing collateral management. The firm’s variable-data-printing operation drives a high-volume personalized direct-mail effort that gives clients a greater return on investment in terms of cost per response. Overall, the robust processing capabilities of the HP Indigo Production Manager DFE and the reliable, high-volume capabilities of the 5000 model press provide greater throughput, production power and efficiencies for a fast-growing part of Cenveo’s business.
Prior to the installation of the HP Indigo Production Manager, some of Cenveo’s larger and more complex customer files would take up to six hours to RIP. The new HP Indigo Production Manager enables dramatically improved processing times, while the new press allows the company to increase its throughput without adding an additional operator.
“The Cenveo Direct Mail Group has seen our business grow, and we are developing opportunities to offer more to our customers while handling more complex communications needs,” said Steve Kouroupas, general manager, Cenveo Direct Mail Group. “That is really why we wanted to get the latest digital technology from HP.”