NEW YORK -- June 10, 2008 -- Graphic Systems Group today announced that their Director of Digital Solutions will speak this week at DMAs 2008 DM Days New York Conference & Expo (June 10-12, Javits Center in New York City). Gregory Floro, a graphic arts industry veteran since 1992, has been asked and accepted to speak at the session titled The Key to Efficient Creative Execution: Marketing Asset Management this Wednesday, June 11th (10:45 am). GSG is Americas leading production was recently recognized by Cygnus Publishing as the top studio on the East Coast in the annual Best of the Best rankings for the third year in a row. For more information, go to www.gsgnyc.com.  
 
The DMA Session: Efficient Creative Execution Using Marketing Asset Management
 
This session, titled The Key to Efficient Creative Execution: Marketing Asset Management, is comprised of marketers from companies that have deployed marketing asset management platforms - the critical database management platforms for content storage, retrieval and management of their online and offline marketing creative. The speakers will focus on how and why they selected their MAM platforms, the tradeoffs on price and functionality and their experience in the implementation process.
 
Attendees will learn about the critical features and functionality of marketing asset management software platforms. The session also aims to help managers discover how to structure comparative requirements for demonstrating evaluation purposes of marketing asset management vendors, and learn how marketing users use marketing asset management software to enable their marketing objectives. The session will be held from 10:45 to 11:40 am on Wednesday, June 11th.
 
GSG Quote
 
Ken Madsen, GSG President, notes, Todays marketer is tasked with expanding brand awareness and market shares, despite the constant lure of shrinking budgets and swelling costs. CMOs are constantly seeking out more efficient channels and outlets. The Production Agency model provides marketers with a range of benefits, most of them measurable in terms of decreased costs and improved efficiency that enables CMOs to better monitor and control resources. We believe this is a critical source of our continuing success, and a message that will resonate throughout this weeks DMA conference.