(November 20, 2008) XMPie, Inc., the leading provider of software for dynamic publishing, will present a personalized, animated theatre event that creatively explains the meaning of one-to-one variable data, cross-media marketing and the value of media and marketing integration at Print World 2008 from Nov. 22-24 at the Direct Energy Centre in Toronto. The XMPie Experience Theatre presentation uniquely brings personalized cross-media marketing to life using XMPie's one-to-one technology to incorporate elements personalized to individual show participants

XMPie's animated movie presentation will be shown in Xerox booth No. 800 and will provide an easy-to-understand and entertaining explanation of the importance of personalized cross-media marketing. The movie highlights the capabilities and benefits of highly-targeted, integrated multi-channel tailored marketing communications.

"XMPie's industry-leading solutions for variable data print, cross-media marketing, Web-to-print and marketing analytics have assisted countless users in bolstering their service offerings and top and bottom lines, despite these challenging economic times," said Karin Stroh, vice president of marketing, XMPie, Inc. "The growth potential in providing one-to-one marketing is tremendous and we are excited to show Canada's printers how they can build their businesses with these offerings."