ROCHESTER, N.Y., Nov. 18 -- Eastman Kodak Company announced today that Jeffrey W. Hayzlett has been named Chief Marketing Officer, effective Jan. 1, reporting to Antonio M. Perez, Kodak's Chairman and Chief Executive Officer.

As CMO, Hayzlett, 48, will be responsible for the firm's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies and processes. He will lead the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations.

"I am pleased to announce Jeff's appointment as CMO," Perez said. "In his short time at Kodak, Jeff has brought new energy and enthusiasm to the company, and he has become a passionate ambassador for our brand. This new role recognizes the work Jeff has done to date, and the contributions that I expect him to make as we continue the transformation of one of the world's great brands."

Hayzlett joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group. He became Chief Business Development Officer in September 2007, and Kodak's Board of Directors elected him a corporate vice president in October 2007.

"It is my great honor to be given the responsibility of taking the Kodak brand to new heights in this digital age," Hayzlett said. "I am privileged to be surrounded by an exceptional team of people who share my passion for this company and this brand. Together, we intend to leverage the brand in new and exciting ways in order to generate more profitable growth for this company."

Hayzlett has nearly 25 years of international marketing, sales, and customer relations management experience. Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries.  He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.