BENNINGTON, NEW HAMPSHIRE (August 14, 2007) -- Monadnock Paper Mills today has announced the release of the second edition of its acclaimed instructional how-to guide for creating more sustainable print materials. The publication, A Field Guide: Eco-Friendly, Efficient and Effective Print is a single resource that presents objective information and points out alternatives for design decisions that support sustainability without sacrificing style and impact.
Designed with no bleeds and sized for efficient sheet use, the guide is an exercise in sustainability itself. This latest educational piece from Monadnock articulates the message that eco-friendly design can be cost-efficient, environmentally sensitive, and beautiful. The guide is printed on Monadnock’s Astrolite PC 100, a 100% uncoated post-consumer fiber, process chlorine-free, archival quality paper. All Monadnock’s Graphic Arts Printing and Packaging Papers, including Monadnock Astrolite PC 100, are made with 100% renewable electrical energy and are manufactured carbon neutral.
“The purpose of the guide is to give graphics professionals objective information regarding how decisions made in the design process can impact sustainability,” said Richard Verney, Chairman and CEO of Monadnock Paper Mills. The guide doesn’t tell designers what to do nor does it advocate that they follow every suggestion. Rather, it gives graphics professionals the opportunity to think about the environmental impact of their design decisions and to consider where they can implement alternatives.
New information in the second edition of A Field Guide includes a full chapter dedicated to packaging, an expanded section on energy and emissions, and an overview of the various environmental programs, logos, and terminology that many paper mills use in their product literature toda
Designed for Monadnock by Signaltree Marketing and Advertising, A Field Guide is inspired by nature field guides, and features the whimsical nature illustrations of the late Charley Harper. The guide presents information from choosing paper to binding the finished piece including, paper types, paper contents, and chemical labeling, sizing to reduce paper waste, inks and coatings, finishing techniques, binding, printing processes, and the use of environmental logos.
Developing the guide was in keeping with Monadnock’s own commitment to environmental stewardship.¬†The family-owned paper company, situated on the beautiful Contoocook River in New Hampshire, has received numerous certificates of recognition for environmental initiatives advocating sustainability. Monadnock was the first paper mill to receive Forest Stewardship Council chain-of-custody certification for its Astrolite PC 100. Additionally, Monadnock is an ISO 14001:2004 certified company, the only premium uncoated text and cover mill so certified in the U.S. Most notably ISO 14001 means Monadnock has a formal “environmental management system”.