HAMILTON, Ohio, December 5, 2007-U.S. papermaker SMART Papers has achieved Forest Stewardship Council (FSC) certification for its entire Genesis brand of premium uncoated printing and packaging papers.  The full FSC certification of Genesis adds to the company's growing line of FSC-certified papers, including those with post-consumer waste.
SMART Papers, the largest independent North American manufacturer and marketer of premium cast coated, matte coated and uncoated printing papers, also said it now makes a majority of the Genesis papers with 100 percent post-consumer waste content (PCW).  The updated Genesis swatchbook will be available in January 2008.
FSC is widely considered the preferred certification in forest products sourcing.  "Achieving FSC certification for one of our best-selling brands gives graphics professionals and their customers world-class recycled printing papers with solid environmental credentials," said Dan Maheu, President of SMART Papers.
Genesis Grows Offering of 100% Post-Consumer Waste Papers
More than half of the entire Genesis gradeline features papers with 100% post-consumer waste fibers, with the remaining grades containing 30 percent post-consumer waste.
In Genesis, papers containing 100 percent PCW now include Snow, Birch, Milkweed, Husk, White, Natural, Tallow, Fossil, Marigold and Cypress papers.  The remaining seven colors contain 30 percent post-consumer waste content.
All writing and smooth finish text weights are laser and inkjet guaranteed.  All sheets throughout Genesis are archival and acid free, process chlorine-free (PCF) and elemental chlorine-free (ECF).
Genesis Offers Wide Choice in Colors, Weights and Finishes
Genesis offers 17 colors, including bright whites and off-whites, nine weights and four finishes for projects such as annual reports, identity systems, greeting cards, tags, fashion bags and environmentally conscious packaging applications.  
The Genesis line includes a wide spectrum of uncoated papers including wood-flecked and high-brightness sheets, accent colors, enhanced print surfaces and finishes.  The Genesis brand's broad offering and sustainability features position the line for projects that need a strong environmental profile.