PALO ALTO, Calif., Dec. 5, 2007 - HP today introduced a comprehensive channel program designed to help qualified partners grow sales revenue and profitability through increased access to HP's entire imaging and printing portfolio.
The HP Office Printing Channel Program is a worldwide initiative that extends current HP programs to include hardware, services, solutions and supplies, while attracting new partners in new markets, such as the copier industry. It also targets vertical industries such as healthcare, financial services and the public sector.
The program, which has gone live in Europe and will soon be implemented in other regions, enables channel partners to better address enterprise customer needs with solutions to solve their business challenges.
"We've met with and listened to channel partners around the world about what HP can do to 'walk the talk' and enhance our commitment to partnership and innovation," said Bruce Dahlgren, senior vice president, Imaging and Printing Group, HP. "With this new commercial channel program, our partners can compete more effectively while helping their customers optimize their infrastructure, better manage their printing environment and improve paper-based workflows."
The HP Office Printing Channel Program introduces two partner levels: Office Printing partners and Office Printing Solutions partners. Qualified partners will receive preferred and specialized branding, access to additional compensation and marketing funds, and access to HP solutions sales tools.
At the highest level, partners receive additional benefits such as compensation on supplies and services and access to sales and service of the HP CM8060/8060 Color MFP with HP Edgeline Technology, a first-of-its-kind ink-based printing engine designed to meet the demands of high-volume workloads.
"In order to remain viable in an increasingly competitive marketplace, channel companies must adapt their business models towards offering specialized, business-process driven services," said Christina Richmond, research manager, Hardware Channel and Alliances, IDC. "HP has made significant strides to better equip channel partners with the training, solutions and platforms they need in order to increase profitability and deliver extended value to end customers with its new Office Printing Channel Program."
To improve the competitiveness and profitability of qualified partners, HP is enabling them to offer a robust portfolio of imaging and printing solutions at a lower cost than their channel competitors. Furthermore, qualified partners will be able to provide valuable assistance to their customers as they make the transition to Print 2.0.
"As an HP channel partner since 1986, Cannon IV has focused on the analysis and optimization of the cost of producing, distributing and managing documents within enterprise and SMB organizations," said Jim Fall, vice president, strategic planning, Cannon IV. "The HP Office Printing Channel Program enables us to expand our relationships with customers and more efficiently leverage HP resources to help our customers develop a global imaging and printing strategy that they can implement locally."
Additional information on the HP Office Printing Channel Program is available at www.ibproductions.net/hppartners/opcp.