Sun Prairie, WI, United States, 03/14/2008 - The Paper Mill Store has partnered with Appleton to offer Fluorescents, an intensely bright, premium cover paper intended for the boldest of messages. Fluorescents are available online in 8 pt. & 10 pt. C/1S cover.

The Paper Mill Store has partnered with Appleton to offer Fluorescents, an insanely bright, premium cover paper intended for the boldest of messages.

These eye-popping fluorescent colors are nothing like you've seen on paper before. In fact, Fluorescents boast three to four times more visual intensity than other non-coated, brightly colored papers. Your eyes will have to adjust as you first glance over this outrageously bright paper.

Fluorescents are available from The Paper Mill Store in 8 pt. & 10 pt. C/1S cover. Perfect for offset printing, laser printing and inkjet printing, the bright surface is also fade resistant and withstands drips with incidental water contact. The soft white backside is perfect for all printing applications.

"We are pleased to welcome Appleton to thepapermillstore.com," said Brian J. Cowie, C.E.O., The Paper Mill Store. "As a fellow Wisconsin-based paper company, we appreciate Appleton's tradition of fine papermaking, and we are proud to offer the Fluorescents brand to our customers."