San Diego, March 3, 2008 – Printable Technologies, Inc., a leading provider of integrated marketing, web to print and personalized direct marketing solutions, today announced the availability of FusionPro Links version 2.5.  This latest version boasts a new campaign-centric workflow that helps marketers better reach their customers with individualized communications, while gathering enhanced response data to more easily understand and respond to their customers' needs.  FusionPro Links creates a customized online response experience using personalized URLs and microsites for variable data publishing (VDP) marketing campaigns.
 
With FusionPro Links 2.5, users can create personalized marketing campaigns that directly respond to customer needs, potentially leading to significantly higher response rates.  Personalization can be as simple as adding a unique name, or complex enough to include personalized text and images based on customer-specific data and business logic or demographic/psychographic information.  In addition, the flexible microsite creation functionality allows designers to match corporate and campaign branding precisely, so each microsite has a unique look and feel.
 
The enhanced reporting features in FusionPro Links 2.5 track both campaign-specific and customer-specific response data.  High-level reporting of campaign response data with drill-down capabilities allows marketers to review campaign performance summary information as well as specific response data.  One-to-one tracking of response data from a VDP campaign gives marketers the tools to know which customers replied to a specific campaign and to react appropriately in new campaigns.  Customer data gathered through online surveys on the microsite ensures that marketers understand more about their customers and deliver further personalized communications.
 
"The real value of FusionPro Links 2.5 for our customers is the ability to easily implement, manage and report on distinct marketing campaigns as they occur," said Mark Hilger, Product Manager with Printable Technologies.  "With these tools in hand, marketers are now moving closer than ever to creating an ongoing dialogue with customers that reflects the unique needs of each in a real-time setting."
 
For additional information on FusionPro Links version 2.5, contact Dustin Ritter or visit www.printable.com.