Carlstadt, NJ, November 13, 2007 -- Pictorial Offset Corporation, the largest privately-owned, single-facility commercial printer in the United States, highlighted their environmental efforts during an Advertising Production Club of New York (APC) and Partnership in Print Production (P3) seminar on Monday, November 5, 2007 at The Yale Club in New York City.
Don Carli, Institute for Sustainable Communication, Senior Research Fellow, moderated the keynote panel, "Fight Global Climate Change by cutting through the Green Fog" which focused on sustainability issues in printing and advertising.  Speakers included David Refkin, Time Inc., Director of Sustainable Development; Gary Pawlaczyk, Pictorial Offset Corporation, Senior Vice President, Sales & Marketing; and Nick Patrissi, Eastman Kodak, Manager Market Development.
The panel discussion generated great interest from the large audience at the Yale Club in New York City, with David Refkin focusing on climate change; Gary Pawlaczyk on how doing the right thing can also be good for your business; and Nick Patrissi making the connection between sustainability and technology.
With such an enthused and knowledgeable panel, the audience was truly engaged in the dialogue about what the key issues are, and what are some practical implementation steps for both our professional and personal lives.  This brought the much debated topic down to a personal level for the audience; broadening their horizons on the easy ways they can put their best foot forward to help environmental sustainability, as opposed to intangible abstract ideas.