November 14, 2007 – Tucson, Arizona and Appenzell, Switzerland – At the Gartner Print and Imaging Summit, 2007, GMC Software Technology will showcase the latest solutions for designing and producing high impact, personalized print and digital communications. Demonstrations are specifically geared to enterprise users in the financial services, insurance, utility and telecommunications industries while senior GMC executives will also be on hand to answer questions.
As the standard in personalized communications, GMC PrintNet™ software lets enterprise users easily design and create complex personalized documents such as direct marketing materials, as well as integrate transactional documents or financial investment statements with data-driven marketing messages. In addition, PrintNet software specifically allows users who create transactional documents to easily access and utilize valuable content and information resources to create more effective, personalized communications materials.
Marketing and IT professionals will also get a first-hand look at how PrintNet can accelerate application development, improve document effectiveness and maximize productivity for a variety of marketing, transaction, transpromo, on demand and electronic communication applications. These include many key personalized communications applications that are in high demand today including:
Promotional marketing flyers and postcards
Transpromotional 401K transactional statements with embedded marketing messages
Newsletters with variable, personalized information
Interactive, web-based communications
Financial Services
GMC PrintNet provides finance and banking technology professionals with solutions that deliver personalized, compliant transactional/marketing communications. These solutions can be seamlessly integrated with enterprise processes and systems for improved customer acquisition, satisfaction and retention.
Insurance
With PrintNet, insurance providers have a single platform to design and integrate all facets of personalized customer communications, including print-and web-based statements, policies, correspondence, booklets and marketing materials. PrintNet lets insurers incorporate key marketing messages into their transactional documents, as well as keep pace with regulatory compliance and approval procedures.
Utility and Telecommunication Companies
Utilities and telecommunication providers need solutions that let them conduct routine transaction business. At the same time, competition demands they improve customer satisfaction as well as promote and sell new services. PrintNet seamlessly integrates into enterprise architectures, accommodates batch and interactive customer-driven communications, while supporting both transactional and promotional communications.