Toronto, ON November 12, 2007 --  What is Web-to-Print? How can the printing community use Web-to-Print to grow their business? 
It seems that these and many other questions are forefront on the minds of printers, who showed up in force to hear Amazing Print CEO Slava Apel give his take on the web-to-print industry at Graphics Canada 2007.
Sold out well in advance, the seminar entitled "Using the Web to Grow Your Business - Web to Print Solutions," was a revelation for many printers, who were eager to learn how they could use the technology to let their customers design their own printed products online and automate the traditionally time-consuming and costly proofing process.
"While most people claim to know what Web-to-Print means for printers, there are still a lot of misconceptions about the industry," stated Apel.  "Many feel that becoming a Web-to-Print enabled printer requires a capital investment of hundreds of thousands of dollars, when in reality the technology is very affordable."
The sold out seminar saw attendees showing up an hour in advance, as Mr. Apel gave them a blueprint on how to participate in and profit from the $20 billion Web-to-Print marketplace without breaking the bank.
Demonstrating that a true design online environment can be enabled for under $500.00, Mr. Apel detailed the wide variety of technology providers and solutions available before moving on to highlighting some of the basics of online marketing and lead generation.
"There is still a 'If I build it they [the customers] will come', attitude towards marketing." continued Apel. "Simply building a web site isn't enough, and unless you know the basics, you will not get much traffic.  Fortunately, printers in general are comfortable with technology, which is why we have a lot of success working with them."
Given the quality of the printers that attended, we'll be seeing some much bigger profits from them next year.