Carlstadt, NJ, November 6, 2007 - Pictorial Offset Corporation, the largest privately-owned, single-facility commercial printer in the United States, teamed with the Advertising Production Club of New York (APC) engaging students at the Rochester Institute of Technology (RIT) on "The Impact of New Media on Advertising Print Production" during a panel discussion on October 29, 2007.
The panel included four School of Print Media alumni (Ken Lantz, '82, DraftFCB Group, Sr. VP Director of Print Creative Services; Darren Gough, '94, Spectagraphic Inc., Director of Sales; Gary Pawlaczyk, '83, Pictorial Offset Corporation, Senior VP of Sales & Marketing; and Pam Stomel, '06, Pictorial Offset Corporation, Account Manager) as well as Vivian Cunningham, APC President and DiNoto Advertising, VP.
Pat Sorce, Administrative Chair at RIT School of Print Media, is working diligently to encompass 'Advertising and Media Strategy' within the curriculum of RIT's School of Print Media and establish an APC chapter at RIT.  As a part of that strategy, on Monday, October 29, 2007, a reception and dinner at the RIT campus in Rochester, NY focused on real print production scenarios, from obstacles to triumphs throughout the past 20 years.  On Tuesday, October 30, 2007, a speed-networking event was held to develop and build relationships between the students and faculty of RIT and the senior executives of the advertising and print community of New York City, discuss co-op opportunities, and familiarize everyone with upcoming networking opportunities.
The students at RIT benefitted by having the ability and convenience of asking current professionals questions about their careers and what steps they had taken to reach such respected roles, learn more about the current job market, and how their skills will be applied in the ever changing print and advertising marketplace.