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Leaf America Formed to Offer Digital Photography to Professionals

Press release from the issuing company

BEDFORD, MA -- CreoScitex, a division of Creo Products Inc. (NASDAQ: CREO; TSE: CRE), via its Leaf Products group, and Mamiya America Corporation, jointly announce the formation of Leaf America. Leaf America is established to provide digital photography solutions to the professional imaging industry. This new organization will focus on increasing Leaf product market share by providing complete digital solutions for all medium and large format cameras. Starting operations January 1, 2001, Leaf America will distribute all CreoScitex/Leaf digital camera products throughout the United States, Puerto Rico and the US Virgin Islands. The Leaf solutions, Leaf Volare(tm),, Leaf Cantare(tm), and Leaf Cantare XY(tm), as well as, the newly announced Leaf C-Most(tm), digital camera back, will be marketed by Leaf America. Adina Shorr, Corporate Vice President of CreoScitex stated: "We are very excited at the prospects of this alliance with Mamiya America Corporation. Mamiya's in-depth understanding of the photographers' needs, as well as the company's expertise in delivering solutions to the imaging market will help us address the demanding professional photographer market." Jan Lederman, President of Mamiya America Corporation, noted: "We have decided to venture into the digital world with CreoScitex/Leaf as their products are perfectly suited to our long-term goal of providing the imaging world with the best available tools." CreoScitex/Leaf is a world-renowned industry leader in providing cutting edge digital photography solutions and has positioned the Leaf name as the standard by which other digital backs are benchmarked. Mamiya America Corporation is a market leader in the distribution of high-end photographic equipment. This new alliance brings together two major forces in professional photography to assist photographers in making the transition to the digital workflow.