DUSSELDORF, GERMANY, Jan. 17 - With the introduction of the newest versions of the KODAK INSITE Variable Data Print System Version 4.0 and KODAK PRINERGY Digital Print System Version 5.0 at drupa 2008, Kodak extends the capability of its Unified Workflow Solution to encompass the planning, creating, and executing of personalized, integrated marketing campaigns.

"Enterprise marketing departments increasingly strive to communicate with customers and prospects with targeted offers that will attain high response rates," said Jon Bracken, Vice President, Marketing, Enterprise Solutions, Kodak's Graphic Communications Group. "To meet this growing demand, print service providers and direct marketing agencies require tools that allow them to plan and execute these campaigns."

The KODAK INSITE Solution family delivers support for both inbound and outbound channels to offer a comprehensive communication solution including personalized URL (PURL) support, variable email, personalized landing pages and variable data print. Tight integration to the KODAK PRINERGY Digital Print System delivers the intelligent automation required to fulfill the printed components in an "ultra efficient" way to maximize profitability and effectiveness.
KODAK DARWIN Desktop Software Version 3.0 integrates with the KODAK INSITE Variable Data Print System to create a platform for the design of cross media communication including print and personalized web pages.

KODAK INSITE Storefront System Version 5.1 is extended to allow the online purchasing of non print products with inventory and fulfillment capabilities. The system also integrates with KODAK EMS Business Software for ordering and invoicing via the open, industry standard, PrintTalk I- Interface. 

Using the KODAK INSITE Creative Workflow System Version 4.0, which manages content creation and approval, the INSITE Variable Data Print System provides an efficient workflow for developing personalized communications materials in a plan-to-print environment.

The combination of the INSITE System, incorporating the KODAK Smart Review System, offers a range of tools for collaborative reviewing and proofing of elements and helps manage the entire creative cycle more efficiently, reducing the time required to develop and execute the communication.

"The INSITE System and PRINERGY Software offer print service providers a way to grow their businesses into high value services and capitalize on efficiencies via workflow integration and production automation," said Bracken.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.