CHESTNUT HILL, MASS -- January 22, 2008 -- Print Buyers International today announced that they will be offering their Print Buyer Boot Camp! program at the upcoming 2008 ON DEMAND Conference & Exposition in Boston. This value-packed program, designed to provide a solid educational foundation for those new to print buying and printing, will be held on Thursday, March 6th (10:00 am - 4:00 pm) at the Boston Convention & Exposition Center.
 
PBI also announced that the Boot Camp instructors will be Margie Dana, founder of PBI and a former print buyer herself, and Steve Suffoletto, Senior Training Specialist for the Printing Application Laboratory at Rochester Institute of Technology. Together they will offer basic training for professionals who are new to print buying and who wish to gain greater print industry experience.
 
Serving New Print Buyers, New Print Sales and Service Reps
 
This program was specifically created to serve those who are new to the field of print buying, and introduced last fall at PBI's annual conference. The targeted audience includes print buyers, graphic designers, purchasing agents, corporate communications employees, account executives in advertising agencies, and marketing professionals whose responsibilities include the procurement of printing. Every business person who is in a position where he or she needs to work with the commercial printing industry will benefit from Boot Camp – even Customer Service Reps and Sales Reps new to the printing industry. Attendees will learn the best print-buying basics from two independent experts in this field.
 

Basic Training
 
This program was developed by Print Buyers International in 2007 to give new buyers a basic foundation in working with the printing industry. It was first offered at their 2nd Annual Print Buyers Conference, held in Westford, MA, last November, to critical acclaim. Many of the topics presented in November will be repeated with a few new topics planned. The upcoming Boot Camp at the ON DEMAND Conference will cover the following topics:
 

• Printing Process Overview;
• Pros/Cons of Digital vs. Offset Lithography (new!);
• The Importance of Good Job Specs;
• How to Approve a Proof and Give Press Color OKs (new!);
• How to Work with Your Printer Amicably;
• Buying Print? Where to Start;
• What Every Buyer Should Know about Paper;
• Best Buyer Resources.

 
Print Buyer Boot Camp! attendees will receive a guide that includes all of the presentation materials from both of the presenters. Graduates of PBI's Boot Camp are armed with professional insights that normally take buyers years to master. This new knowledge will help them make informed decisions about print purchasing, which will translate into improved efficiencies and fewer mistakes.
 
Bonus Benefits to Boot Campers
 
Registrants for the Print Buyer Boot Camp! are also entitled to a FREE Expo Pass at the ON DEMAND show, giving them admission to:
 

• Keynote Speaker Series;
• Application Showcase Theater Presentations;
• Unlimited Access to Over 200 Exhibitors on the ON DEMAND floor;
• Access to the Co-Located XPLOR and AIIM Exposition Hall Floor.

 
Tour the Exhibit Floor with Margie Dana
 
The program also includes a guided tour of the exhibit floor (from 10:00 am until 12:00 noon). This tour will be lead by instructor Margie Dana and aims to help attendees to better understand the basic technologies being shown.
 
Afternoon Instruction
 
Print Buyer Boot Camp! instruction will continue from 12:00 noon until 4:00. Attendees will have time to ask questions, and they will be presented with educational tools that will save them time and money, as well as increase their print-buying efficiencies.
 
Register Online Today
 
Registration for PBI's Print Buyer Boot Camp! is only available online at www.printbuyersinternational.com. The fee is $159 for Members of Boston Print Buyers, and $199 for others.
 
ON DEMAND Conference & Exposition
 
The ON DEMAND Conference & Exposition (www.ondemandexpo.com) will take place at the Boston Convention & Exhibition Center (March 3-6, 2008). It is the world's leading digital printing conference and exposition, encompassing all the technologies used to create, manage, personalize, print and deliver content. It's about more than print on demand technology, management and strategy; it's insight into the future of the printing industry by experts who have been at the forefront of the printing business for many years.
For more information about the ON DEMAND Conference & Exposition, or to register, visit www.ondemandexpo.com or call 888-824-3004.