Paramus, N.J., AUGUST 28, 2007 –  A part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL, the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system, an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL"s Competitiveness eKG, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.
"We all know that succeeding in today"s marketplace requires companies to stay abreast of their customers" needs, preferences, and business objectives. As part of our ongoing effort to help our members and clients in this effort, we"re excited to add the Survey Advantage system to our slate of services," said Joseph P. Truncale, NAPL president and chief executive officer. "This system, conveniently accessed online, offers companies seeking a cost-effective solution a way to gain valuable feedback from their customers."
"NAPL"s commitment to helping members sharpen their customer focus make the Association a natural strategic partner for Survey Advantage," said Michael Casey, president of Survey Advantage. "The many small and medium size printers that are members of NAPL and its partner association in the NAPL Network, the National Association of Quick Printers, are sure to benefit from the continuous customer feedback provided by our system."
Survey Advantage leverages web-based technology to deliver a robust, continuous customer-feedback system at a cost-effective price that can help printers:
- Make more informed business decisions.
- Benchmark to drive improvement.
- Identify new revenue opportunities.
- Enhance customer loyalty.
For more information on the services in the NAPL Customer Research Suite, including Survey Advantage and the NAPL Competitiveness eKG, contact NAPL"s Leslie Karhoff at (800) 642-6275, ext.6308 or email [email protected] .