May 24, 2007 -- Wide-format printing systems manufacturer, Roland DG (UK) Ltd. is launching a new industry-wide initiative - the Roland ProPrint Campaign - to help commercial print companies take full advantage of the true benefits wide-format printing can offer their businesses. The Roland ProPrint Campaign, which includes an extensive integrated advertising, website, direct mail, and email campaign, specifically focuses on ways printers can achieve optimum machine performance and long-term business profitability using Roland’s market-leading VersaCAMMTM, SolJetTM or AdvancedJetTM wide format printers. The campaign is also being used to introduce a number of financial illustrations, training modules and customer care packages to help print businesses maximise their wide-format investment. Says Jerry Davies, managing director, Roland DG: “The principle objective of the Roland ProPrint campaign is to help print companies right across the industry achieve profitable print and performance in print with the help of wide-format technologies. ProPrint ties together our new initiatives and business planning tools, such as a bespoke ROI calculator - which provides financial illustrations online – and our new dedicated ProPrint Website www.rolanddg.co.uk/proprint with our range of established market offerings that include RolandCare support packages and training modules at The Roland Academy, all of which are designed to assist printing companies to develop long-term wide-format printing strategies.” Helping to make print profitable and enhance performance Mr Davies says that by investing in fast, flexible, user-friendly wide-format printing machines such as Roland’s extensive range of wide format print and print & cut products, commercial print companies can grow their product offering and grow their profits: “Wide-format technology offers traditional commercial printers – litho, screen and specialist POD digital press houses – the ability to generate additional revenue through the production of indoor and outdoor banners, posters, pop-ups, signs, labels and displays, taking them into new markets and helping to strengthen new and existing customer’s relationships in the process.” Says Mr Davies. Continues James Hobday, Head of Sales, Roland DG: “The ProPrint campaign demonstrates Roland’s commitment to its customers and to the marketplace. We are launching ProPrint to ensure print companies that are planning to invest in, or are currently offering wide-format printing have the right products, tools and support to help them get the most from their business. Roland’s wide format products add real value to real businesses, so we see the ProPrint campaign as being an awareness initiative that pulls together a number of aspects, whether it’s tools to develop a healthy ROI, products to start or build a successful offering or post-sales solutions to help enhance productivity and profitability.”