05/22/2007 -- Customers of Heidelberger Druckmaschinen AG (Heidelberg) can now find out more about a whole range of topics - including print shop, color and quality management, options for integrated production control, complete production data acquisition, actual costing, and how to integrate print buyers into the print shop workflow - and all of this under practical conditions. To this end, Heidelberg has set up a fully-equipped print shop as a demo center in the Print Media Center at the company headquarters. The presentations, in the form of live production runs for brochures, are carefully designed to suit the specific issues and needs of interested visitors. The modular Prinect workflow is being used to demonstrate scalable solutions for all sizes of business and highlight the customer benefits in each step of the process. The live demonstrations cover all areas of a print shop - from prepress to press and postpress. Moreover, they also show how digital printing and online print shop customers can be integrated efficiently in one end-to-end workflow. All process steps are fully integrated by Prinect, enabling the workflow to be demonstrated live from the initial job inquiry right through to printing and delivery. "Heidelberg is the only supplier in the industry today that is able to present its complete workflow in such a way - tailored to meet the needs of its customers and demonstrated under practical conditions. Both existing customers and potential customers can see the benefits of integrated workflow management for themselves under live conditions and are handed a finished brochure at the end of the presentation," explains Bernhard Schreier, Chief Executive Officer of Heidelberg, summing up the advantages of the new demo center. Anyone interested in taking part in a demonstration should get in touch with their regional Heidelberg contact partner to arrange an appointment. The auditorium holds up to 50 people.