ROCHESTER, N.Y., May 14 -- Nicholas Patrissi, Global Senior Marketing Manager of Customer Development, Kodak’s Graphic Communications Group, will share insights with marketers on how advances in digital print technology and new business tools can increase the effectiveness of marketing campaigns at the New Marketing Summit, May 15-16 in Boston. Patrissi’s presentation, “The Power of Print,” focuses on how the combination of enhanced digital print applications, such as those that contain data personalized to the recipient, and improved efficiencies in workflow offerings and data mining are driving new ways to communicate, increasing customer response rates and loyalty. “Digitally driven, highly customized printed marketing pieces are vital components to integrated marketing strategies,” said Patrissi. “With the right combination of the latest business tools and technology, marketers are achieving new levels of success.” In addition, he will demonstrate the KODAK MARKETMOVER Network, powered by Four51, which provides digital printers with access to the latest technology to build partnerships with other printers and expand the opportunities to efficiently outsource projects. It pairs marketing managers and print buyers with the best available resources to get jobs printed efficiently and effectively. MARKETMOVER Network members are better able to serve their customers by having access to a global network, enabling them to add new services and better manage the technology they have today. Nearly 200 marketing executives from some of the world’s most recognized organizations, including Google and Staples, will attend this year’s New Marketing Summit. Over the course of the conference, attendees will learn more about how to utilize, create, manage and participate in the evolving influential nature of new marketing paradigms.