Pittsburgh, PA, May 11, 2007 -- Package printing has been, and will continue to be, one of the fastest growing fields in the industry. As manufacturers develop high-quality products, they continue to demand high-quality labels and packages with which to ship and display them. PIA/GATFPress’s newest release, Common-Sense Flexography by David J. Lanska, offers an in-depth examination of flexography, including everything from process controls and techniques to equipment adjustments and maintenance, environmental and safety concerns, the future of the industry, and much, much more. Lanska channels 25 years of experience in the flexographic industry into a conversational, humorous, and easily accessible guide for flexo printers, suppliers, consumer product companies, managers, press supervisors, and operators. Through case studies, technical tips, and troubleshooting suggestions, Common Sense Flexography highlights some of the really intelligent ideas that help make companies successful. According to Mark Cisternino, Flexographic Technical Association president, “David offers a fresh perspective and provides new insights that will prove valuable to many flexographers. This comprehensive text is a must-read for anyone wishing to better understand anilox roll technology and proper pressroom practices.” Common-Sense Flexography sheds light on a wide variety of important aspects within the discipline, including: A must-read section on radio frequency identification (RFID) Improving productivity through behavior-based safety Testing of a surface cleanliness measurement device Bridging the gap between environmental stewardship and profit A unique perspective on print-shop management Case studies with real-life examples of “doing it right” Technical tips to save time and money A 14-page troubleshooting guide “This book definitely has a handle on what flexography is all about,” said Colin Shannon, of Artcraft Label Inc. “Someone has finally taken the knowledge it has taken printers years to learn and put it down on paper! David’s humorous approach to a very technical field helps to create a balance that makes it effective in all levels of the industry. I intend to put a copy in all departments of our company, so this knowledge is accessible to all. Common-Sense Flexography is a must for any serious pressroom—as important as your densitometer.” Frank Burgos, president of FlexoExchange, adds, “I will be mining this book for insight and formulas again and again. Many of the subtleties of flexo, often learned only through accident or word of mouth, are examined with a humor and lightness that takes some of the edge off of a technical subject.” David J. Lanska’s 25 years in the flexographic industry have provided him with experience in various maintenance, production, quality assurance, technical service, and sales positions. Lanska is a regular contributor to flexographic special interest publications and a regular speaker at technical conferences. Lanska won the 2005 FTA President’s Award and was the recipient of FLEXO Magazine’s first Author’s Award in 2000. He is currently a member of the FTA's Environmental and Membership Committees as well as the FTA Supplier Leadership Council. Common-Sense Flexography (ISBN 978-0-88362-583-5, PIA/GATF Item No. 1754) is available for $99; PIA/GATF members pay a discounted price of $75. In addition to Common-Sense Flexography, all of PIA/GATFPress’s nearly 200 publications are available online at www.gain.net, or by phone (toll-free 866-855-4283), fax (301-393-2555), or mail (200 Deer Run Road, Sewickley, PA 15143).