Rockford, IL – New opportunities are opening up for service providers that can help organizations take their customer relationships to the next level. That's the message attendees at the Print Outlook conference will hear as MJ Anderson, Vice President, Creative Services, at Trekk Cross-Media delivers his keynote address at the Print Outlook conference, held March 27-28 at the Fairmont Hotel in Chicago. Part of the NPES Industry Summit, Print Outlook 07 is an industry forecasting conference attended by printers, media professionals and members of the graphic arts community. Its aim is to guide the industry by identifying pivotal trends, opportunities, risks and business prospects for the future. “Companies not only have fierce global competition, but they also have to face the reality of an informed and savvy consumer,” said Anderson. “Old media tactics are no longer sufficient.” According to Anderson, organizations today need to take relationship building to the next level. That requires opening up two-way channels of communication, creating loyalty-based opt-in programs and satisfying customers' needs for intimate dialogue. In his keynote, “Print's Role in an Integrated Marketing Promotion Model,” Anderson will explain how today's technology is allowing companies to reestablish personal dialogues with customers. For the industry, it opens up new opportunities for providing additional services to companies that are now faced with the challenges of learning and mastering cross-media. Anderson speaks often about what it takes to develop highly targeted, ROI-driven communications. Trekk's expertise in combining data modeling capabilities with marketing expertise and digital print, web-to-print and print-on-demand technologies has made him a popular speaker at conferences around the country. NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies, is a trade association of over 400 companies that manufacture and distribute equipment, systems, software and supplies used in printing, publishing and converting. Learn more at www.npes.org Trekk Cross-Media is a full-service marketing, communication and promotional agency that combines strategic planning, creativity and best-of-breed technologies to deliver integrated communication solutions across new and traditional media. Its experience in variable data and web-to-print technologies over the past ten years has gained the firm national attention.