PARAMUS, N.J., FEBRUARY 15, 2007 – NAPL, the trade association for excellence in graphic communications management, is partnering once again with the Mailing & Fulfillment Service Association (MFSA), to present The Fulfillment Conference. Scheduled for April 25-28, 2007, in Louisville, KY, this year’s Conference will show attendees “How to Win the Race with Fulfillment Services” through a comprehensive program that includes sessions on all aspects of running a successful and profitable fulfillment operation. MFSA and NAPL executives and other industry experts will share specific information on developing or expanding a successful fulfillment program, with a focus on avoiding the expensive mistakes when dealing with the critical issues of setting pricing parameters, educating the sales force, working with USPS, promoting services to new and existing clients, choosing branding techniques, and more. Among the highlights of the three-day Conference’s comprehensive program are: - Two pre-Conference workshops on Wednesday, April 25, addressing two key areas of running a successful fulfillment operation: “How to Sell Fulfillment,” presented by Tom Quinn, MFSA director of fulfillment services; Peter Winters of The Winters Group, Mark McIntosh, vice president, Fulfillment, of Cedar Graphics; and Alisha McNary, vice president, Fulfillment & Mailing, for Mossberg & Company, and “How to Do Handwork,” led by Tom Quinn and Bill Kwiatkowski, vice president, Manufacturing, of Classic Graphics, Inc. - An “Economic Update and Forecast for the Mailing and Fulfillment Industry,” presented in a general session by Andrew Paparozzi, NAPL vice president and chief economist. - A general session on “The Power of Brand Identity,” with David Tashji, president of Tashji & Associates, who explores how companies can create and leverage a powerful brand to develop and strengthen customer relationships. - Dual-track (“Strategic” and “Operations”) breakout sessions on a full spectrum of Fulfillment-related topics, including “How to Penetrate the Marketing Department” at client companies; “how to Price Fulfillment”; and “Learn Everything About USPS Without ‘Going Postal,” “Adding Customer Value with Color Variable Data Printing,” and “Getting a Handle on Fulfillment Software,” and many other issues. - A tour of UPS Worldport (offered at 11:00 p.m. on Wed., April 25, and Thurs., April 26). Fulfillment Conference attendees will get an exclusive tour of UPS’ global all-points air facility in Louisville during the site’s peak processing hours. With four million square feet of automated express package sorting using advanced, customized technology, the UPS hub has a sorting capacity of 304,000 packages per hour, running on more than 122 miles of conveyor belts managed by a UPS computer system. The tour is a must-attend event for anyone who ships by air and provides valuable insights into the potential revenue and profit opportunities provided by any fulfillment business. - Interactive Roundtable Discussions in which attendees can discuss the issues that cncern them with expert moderators and their fellow attendees. Members of NAPL or MFSA receive significant discounts on registration. For information or to register, go online to www.MFSAnnet.org/fulfillment.