PrintFest 2007, the international conference and expo for traditional and digital printing, is expanding and gaining momentum. More than 110 exhibitors and 35 sponsors are already slated to take part in the conference agenda and showcase their latest tools, equipment, supplies and services on the PrintFest Expo Floor. New companies are joining the roster of participants every week. The second annual PrintFest 2007 will be held again at the Long Beach Convention Center on April 19-21, 2007 with the expo taking place on April 20-21. Produced by Cal Events, the PrintFest conference agenda features panel and technical sessions that were designed to educate companies on how they can profitably participate in niche markets and applications including variable data printing, wide format printing, label and package printing, mailing and fulfillment, and Web-based CIM/MIS. Several panel sessions will offer guided tours of specific exhibits on the PrintFest expo floor to illustrate practical and profitable applications of key concepts discussed. Technical Sessions will focus on the “how to” for implementation: tips, tricks and best practices, as well as demonstrate techniques to improve efficiency and shorten the learning curve. Additional activities include a real-world marketing solutions workshop, a special print buyers’ panel session and a demonstration stage located on the expo floor for exhibitors and sponsors to schedule presentations. PrintFest 2007 is expected to draw attendees from every printing industry segment. These include: small through large commercial printers, mailing/fulfillment firms, in-plant printers, advertising, marketing and creative service agencies, and other printing-industry related businesses.