FRESNO, Calif. -- Pacific Printing Inc. prides itself on being able to marshal sophisticated technological resources to satisfy customer needs. To that end, the 52-year-old commercial printer continually invests in computer software and production equipment used by every department. This strategy has proven so valuable in generating new business that Pacific Printing recently installed a Mitsubishi sheetfed press to ensure that print production is always kept at a maximum. The six-color, 28-inch 1F press with aqueous coater answered the need for further capacity arising from steady growth in orders from Pacific Printing's agency clients, designers and marketing firms. Customer requests provided added impetus for the expansion, according to Brad Stiers, president and CEO of Pacific Printing. "Our growth rate was 10 percent last year, and we reached the point where we were operating around the clock, seven days a week," Stiers said. "We had the opportunity to take on some packaging printing, but to do that effectively required adding a press quickly. Mitsubishi was able to install the press right away." Pacific Printing was established in 1955 as ABC Printers. Today, the company employs 50 people and occupies a 20,000-square-foot facility, complete with sales, customer service, prepress, printing, finishing and fulfillment departments. The pressroom is equipped with two Mitsubishi presses (both are six-color, 28-inch models with coaters), along with three two-color presses (a 28-inch straight press, a 20-inch perfector and an 18-inch perfector). An increasing population and an influx of business entities in central California have spurred demand for high-quality marketing materials, a Pacific Printing specialty. The $6 million printer also happens to cater to customers in the health care, manufacturing and entertainment software industries, which currently are outperforming other market segments. One of the ways in which Pacific Printing differentiates itself is to focus on high print quality. "The first Mitsubishi press we bought, in 1993, is engineered for conventional and waterless printing," Stiers said. "We printed using waterless for 10 years and produced 300-line screens. The quality and color consistency were excellent. Then we advanced a step further into what we call 'high-definition printing' with hybrid screening. This has attracted new business, because customers see a big difference in our printing." In 2004, Pacific Printing upgraded its prepress capabilities with a fully automated Agfa Galileo computer-to-plate (CTP) system and Sublima screening. Agfa describes Sublima screening as XM, or cross-modulated. "Sublima is our default screening method," Stiers said. "Most jobs are printed at 240- and 280-line screens on the Mitsubishi presses. We can print up to 340-line screens on any type of coated paper under conventional printing conditions." Pacific Printing has gained the kind of regional and national recognition for its high-fidelity printing that creates customers. "We are a small printer, but we set high standards," Stiers said, adding that Mitsubishi presses have helped the printer attain those standards. "Our first Mitsubishi press served us very well and still does," he stressed. "Mitsubishi presses are reliable, and they produce high-quality printing. We wanted the continuity of a similar press and the positive experience of working with Mitsubishi. They provide great support in getting the presses up and running and keeping them up and running."