Houston, TX. January 25th 2007. Software business development specialists Objective Advantage (OA) will help printers become profit leaders by building a business strategy that utilizes automation, at the 2nd Annual Dscoop Digital Solutions Cooperative Conference for HP and Indigo users, on February 1-3rd 2007, in Tampa, Florida. According to statistical analysis produced by PIA/GATF’s Chief Economist, Ronnie Davis PhD, only 25% of printers make nearly 100% of the industry’s profits, with sales for these profit leaders exceeding 10%. This leaves 75% of printers barely breaking even, with profitability at less than 0.2% of sales. OA will explain how the OASymbio Suite can aid printers in incorporating automation into their business strategies to successfully increase their profitability. “It’s staggering to think so many printers have yet to appreciate the benefits that automation can bring to their businesses in terms of reducing manual labor and saving time and money while increasing production efficiencies and output,” said Gareth O’Brien, Chief Executive Officer of Objective Advantage. Objective Advantage continues to work with industry leaders and has dedicated several years to the development of the OASymbio Suite, its range of production management tools that utilizes PDF and JDF standards to automate production, using existing print technologies, from initial customer order through to the finished printed product. “During Dscoop, we want to help clarify the misconception that so many print providers still hold regarding automation as being too complex and expensive for their operation. Whether catering for short-run commodity print items at low cost, or specializing in high-value print for specific market sectors, OASymbio can automate an existing system to increase production efficiencies and maximize profitability, giving print operations clear competitive advantages,” continued O’Brien. “We are constantly working with industry leaders such as HP to ensure our software works with the broadest possible range of equipment and remain totally committed to helping educate and inform the industry of the significant benefits that automated production can deliver to print providers.” For free advice on maximizing business profitability through automation, visit Objective Advantage (AO) on booth #210 at Dscoop.