NEW YORK -- January 22, 2007 -- The Industry Measure today released its 2007 Graphic Arts Market Demographic Profiles report, an update to the Demographic Profiles report published in February 2006. The report provides snapshots of each of the graphic arts markets The Industry Measure regularly surveys—commercial printers and prepress shops, graphic design and production firms, and publishing companies. These snapshots include top-line demographic data (establishments, graphic production desktops, shipments/revenues, and capital expenditures), industry trends (business conditions and the forces that are causing those conditions), market outlook for 2007 and beyond, and guidance for industry firms, vendors, investors, researchers, and analysts. The report, 2007 Graphic Arts Market Demographic Profiles, draws on a variety of sources, including The Industry Measure Demographic Atlases, Census Bureau data, the Graphic Arts Blue Book, and The Industry Measure’s own extensive 11+-year historical database of trends and changes in the industry, to provide not only the basic demographics of the industry, but also how those demographics have been changing and, perhaps most importantly, why those demographics have been changing—and how they’re likely to continue to change in the next 12 months and beyond. Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (http://www.theindustrymeasure.com). Researcher's Comments “It’s no secret that the media landscape is changing, and this is reflected in the changing demographics of the markets that comprise the graphic communications industry. Times have rarely been as turbulent for those who produce graphic materials, but they’ve also never been more exciting—at least for those who know how and where to seek out new opportunities. But taking advantage of those opportunities involves understanding many of the fine nuances of the widely different markets that comprise the industry.” According to the Report · 48% of U.S. printing and prepress establishments are small commercial and quick printers, and yet small commercial and quick printers only account for 16% of all shipments in the industry; · Ad agencies account for only 16% of U.S. design and production establishments, but account for 35% of the revenues; · Book publishers account for 19% of U.S. publishing establishments, and account for 44% of the revenues; · Magazine publishers’ capital expenditures are up 7.7% over last year; · U.S. graphic design firms plan to spend an estimated $44+ million on new software this year, down 6.2% from last year. Availability The “2007 Graphic Arts Market Demographic Profiles” report is available for purchase by visiting the secure Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the full 167-page report is $995. Alternately, customers can purchase each of the individual sets of demographic profiles—“Printing” (the print and prepress markets), “Creatives” (the graphic design and production markets), and “Publishing” (magazine, catalog, and book publishers)—individually at a cost of $349 each. A $99 Executive Summary is also available for the full demographic profiles report. Industry Measure eStore customers can download these reports in PDF Acrobat format immediately after purchase. Editor's Note Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Judie Ryer (646-746-7234 or [email protected]).