TUSTIN, Calif., (Jan. 18, 2007) — On target to double attendance at PrintFest 2007, Chris Jacobson, founder of Cal Events, today announced details of PrintFest 2007, the International Conference and Expo for Traditional and Digital Printing. The event will be held at the Long Beach Convention Center on April 19-21, 2007 with the expo taking place April 20-21. PrintFest is the only graphic communication conference and exposition serving Southern California, one of the largest printing markets in the nation. “At PrintFest 2006, we gave the industry exactly what it needed and they supported us whole-heartedly. Post-show feedback fully validated our conference format which shares real-world strategies in an open and collaborative environment,” said Jacobson. “With 2007, we’ve tapped into even more early adopters who will share their secrets of how they transitioned into offering new services while reaping the benefits of increased profit margins. Attendees and exhibitors alike are going to walk away feeling enabled and empowered with the tools they’ll need to be successful." The PrintFest 2007 conference agenda will continue to feature business-focused panel sessions as well as technical “how to” content. Each session will be geared to helping attendees remain competitive within their existing business segments while also exploring profitable opportunities in new application areas including mailing and fulfillment, variable data printing, wide format printing, label and package printing, MIS/CIM and more. Featured speakers will showcase how they developed innovative solutions to overcome business challenges. Panel sessions will provide guided tours of specific expo exhibits that illustrate practical and profitable applications of key concepts discussed. The expo floor will be packed with the latest tools, equipment, supplies and services from leading manufacturers, dealers, distributors and service providers. Additionally, a demonstration stage will be located on the expo floor that PrintFest 2007 exhibitors and sponsors can use to schedule demonstrations for expo attendees. “PrintFest helps educate the market about the many options and opportunities surrounding new technology and the most effective strategies for successful business operation,” said Harvey Levenson, Ph. D., Department Head, Graphic Communication Department at Cal Poly. “Also, there is no better way to prepare our students, as well as those already in industry, to effectively run graphic communication companies than to educate them about the industry’s needs by meeting and interacting with the industry's present leaders and practitioners to learn, firsthand, of the day-to-day issues facing the industry from a management and technology standpoint. PrintFest provides this opportunity.” Qualified Buyers PrintFest attendees include business owners, managers, pre-press and production staff, graphic design and creative professionals, sales and marketing staff, print buyers and web-to-print solutions specialists. “We are looking forward to PrintFest and to presenting our presses and our programs to its qualified buyers,” said Paul Borkowski, MAN Roland’s Director of Sales, Western Region. “Buyers will find our printservices program to be helpful in providing customized press maintenance, training and performance enhancement applications. We are excited to be a part of PrintFest 2007 and anticipate a very successful show.” Companies attending PrintFest 2007 include small through large commercial printers, service bureaus, mailing/fulfillment firms, in-plant printers, marketing and creative service agencies, and other printing-industry related businesses. Audience demographics from 2006 support that PrintFest attendees are highly qualified buyers including 49 percent business owners or managers, 83 percent make, recommend or influence purchasing decisions and 39 percent planned to make purchases within six months. “There are very few shows like PrintFest where you get a chance to meet qualified prospects that know their target market segments and are ready to take action and make that purchase decision. We are really looking forward to getting the opportunity to meet these potential new customers and to a successful show,” said Aditya Dwivedi, marketing manager for Xeikon – A Punch Graphix Brand, and manufacturer of digital color printing systems for high-volume production applications. For a current list of exhibitors and sponsors, please visit www.PrintFest.com.