ROCHESTER, N.Y., Dec. 12 - The fall 2006 issue of Technology Watch newsletter proves the saying "the medium is the message." Technology Watch Editor Henry Freedman dedicated his most recent issue to the Kodak Nexpress 2500 Digital Production Color Press because, as he wrote in the opening paragraphs, "Having researched and tested electronic printing systems for over 30 years, Technology Watch has never seen the likes of the Nexpress press." Produced on the Nexpress 2500 press, with one page printed on an offset press for side by side comparison, the 11,000 run issue demonstrates the press's many features and benefits. "This special issue gives readers a true appreciation for the power of the Nexpress 2500 press by combining analysis with first hand experience," said Freedman. "The technology is excellent and I want to help the industry understand how the Nexpress 2500 press can create new market opportunities." Freedman believes that potential Nexpress 2500 press users will enjoy the chance to examine the capabilities of the technology up close. This issue of Technology Watch affords readers multiple opportunities to experience the Nexpress 2500 press. "Investing in digital production color is an important decision that graphic communications providers must weigh with as much information as possible," explained Freedman. "Our fall issue puts the power of the Nexpress 2500 press in the readers' hands. I want people to get out their loupes and see for themselves how impressive the technology is and how it can open up new opportunities for them." On pages four and five, Freedman included a side by side comparison of the Nexpress 2500 press and offset print. Readers can also understand detail enhancement that comes from Kodak Staccato DX Screening by folding back page five to the same image on page seven and comparing the two with a loupe. Claiming a "bit of printing history" with a special demonstration of experimental continuous tone production printing, Freedman included an insert in Technology Watch that shows what "the future of production run digital color printing may be like." The insert was printed in continuous tone on the Nexpress 2500 press without any image screening. "While purely a laboratory production experiment, this insert is the first continuous tone production volume run that I'm aware of," said Freedman. Technology Watch also includes productivity and reliability data - published for the first time anywhere - for the Nexpress 2500 press. The newsletter cites that Nexpress 2500 presses demonstrate 100 percent productive output while running at the rated speed for an uninterrupted period of up to eight hours. Through one week (168 hours), the productivity remains high at 87 percent of maximum possible output. "This level of reliability translates into productivity," said Freedman. "For a 70ppm system, this means printing 614,000 pages out of a possible 705,600 pages in one week. During the research for this issue, I found a Nexpress 2500 press customer who ran a marginal volume for eight months without ever having an unscheduled service call." The Nexpress 2500 press meets a variety of needs from entry level to very high volume environments. Customers are able to upgrade presses as they grow their businesses with options to select desired paper capacity, increase processing capability, and add a fifth imaging unit for delivery of spot color, watermarking and protective coating with the GATF InterTech Award winning Kodak Nexpress Fifth Imaging Unit Solutions. The Nexpress Fifth Imaging Unit Solutions also enable high impact glossing in conjunction with the Kodak Nexglosser Glossing Unit - as demonstrated on the cover of this issue of the Technology Watch newsletter. The booklet maker for Nexpress presses is available inline or offline for collating, stitching, folding, trimming, and creating standard or square back booklets of up to 100 pages. For a copy of the Technology Watch newsletter featuring the Nexpress 2500 press, contact Technology Watch at [email protected] or call your local Kodak digital solutions sales representative.