Dec 1, 2006 -- Effective January 01, 2007, GMA (Graphic Management Associates, Inc.) will change its name to Muller Martini Mailroom Systems, Inc., aligning the organization with its Switzerland-based parent company, Muller Martini Holding, AG. The name change reaffirms the company's commitment to providing the newspaper industry with quality products and services, embracing the Muller Martini core values of integrity, quality, and continuity. "We're thrilled to take the Muller Martini name - this change reaffirms our long-term commitment to the newspaper industry," said Gary Hughes, acting president of GMA. "After many years of collaboration with the organization, it makes sense for us to adopt their name, integrity, and values. Our greatest strength continues to be the comprehensive experience of our dedicated employees." Thirty years in the business, GMA has been affiliated with Muller Martini since 1992. With this name change, all of the parent company's subsidiaries now bear the Muller Martini name in line with corporate standards, which include added profitability for the customer.