Printable Technologies, a leading provider of Web to Print (W2P) workflow and Variable Data Printing (VDP) solutions, announced the general availability of FusionPro Desktop 4.0 - a new enhanced version of the popular document composition application - at Graph Expo 06. FusionPro Desktop 4.0 is the most extensively enhanced version of the FusionPro Desktop technology yet released. With dozens of new features, FusionPro Desktop 4.0 brings new value to the designer, user, and producer of variable data printing. New features include: - A complete redesign of the user interface and numerous dialogues - Intuitive new business logic definition interfaces, reducing the reliance on JavaScript - A new "VDP Workflow Pallet" specifically designed for users unfamiliar with VDP workflow - A variable frames layers pallet, imposition enhancements, and new typesetting controls - The addition of 2D barcodes such as: Databatrix and PDF417 - Quark 7 support on Mac and Windows Just a year ago, Printable Technologies launched an initiative to deliver full-featured, broadly-functional, and affordable VDP solutions to the marketplace. The initiative sought to overcome three major barriers to the wide-spread adoption of variable data printing solutions: design source limitations that confined designers to one document design tool such as Quark or InDesign; a tight link between design and production that required the use of an optimised output generation tool targeted to a selected production workflow; and the high costs of document composition applications. "In less than 12 months, the market has made it clear that we made the right move with our initiative to provide a powerful, inexpensive VDP tool that accepts document designs from nearly any design tool, produces nine different optimized output data streams, and costs just $399," said Coleman Kane, President and CEO of Printable Technologies. "In order for 1:1 marketing to become ubiquitous, we believe the tools to create VDP documents need to be powerful, inexpensive, and produce as many different output data streams as possible. With thousands of users relying on this solution today, the response we have seen in the last year has proven that FusionPro Desktop is the VDP application of choice.