November 5, 2007—Edina, MN—IPA, The Association of Graphic Solutions Providers, announced that the 2008 IPA Business Development Conference will focus on the role of the client, the critical participant in the business development process. The conference is January 24-26, 2008 at the Camelback Inn in Scottsdale, Arizona.
Clients from Proctor and Gamble, The Dial Corporation, Kraft Foods, Monrovia Nursery Co., Mayo Clinic, American Century and others will reveal their barriers to achieving flawless execution of their integrated marketing campaigns and brand strategies. Conference sessions will focus on the future of marketing communications; how to align marketing strategies with sales execution and client needs; the graphics solution sales professional of tomorrow; new media and other growth trends; the convergence of design and premedia; and how to understand and implement solution-based selling.
Conference Chair, Marriott Winchester, Senior Vice President, Southern Graphic Systems, suggests "This will be an extraordinary opportunity for us to learn and interact with our colleagues and hear from leading clients on how to manage the increasingly complex world of graphic solutions business development."
Conference Highlights
Keynote speaker, Steve Lance, will address Advertising 2.Oh! Blogging, Vlogging & Slogging Your Way Through The New Media Jungle. Starting with simple definitions then moving onto real world examples, Lance will demystify the new media for managers, marketers and their communications suppliers.
The Consultative Selling Workshop: Defining, Understanding, and Implementing Solutions-Based Selling will examine how to gain entry at the "C" level, how to uncover critical components to win a sale, how to masterfully co-develop the value proposition, and how to defend it from competitive attack.
Don Carli, Senior Research Fellow, Institute for Sustainable Communication will present Sustainable Advertising: Transforming the Print Supply Chain, giving attendees insight into understanding and promoting sustainable practices
Registration is now available online at http://www.ipa.org/busdev