ROCHESTER, N.Y., Oct. 5 -- Kodak speakers and Catalyst Direct, Kodak’s demand generation agency in the United States and Canada, will share insights, experience and expertise on variable data printing at the Direct Marketing Association Conference and Exhibition (DMA06), Oct. 14-19 in San Francisco, Calif. The panel discussion entitled “Variable Data Printing … Is it for Real?” will guide direct marketing professionals on how to combine the power of variable data printing, color, and business intelligence to create communications that resonate with customers and generate response. The discussion will take place from 11:15 a.m. – 12:15 p.m., Tues., Oct. 17 at the Moscone Convention Center with the following panelists: •Diane Quinlisk, Senior Manager, Market Development, World Wide Marketing, Kodak’s Graphic Communications Group •Marc Johnson, Marketing Manager, High Speed Inkjet Solutions, Kodak’s Graphic Communications Group •Jeff Cleary, Managing Director, Catalyst Direct, Inc. “Variable data printing has become an increasingly popular way to drive ROI,” said Quinlisk. “Kodak wants to help marketing professionals achieve marketing results and ultimately grow their businesses. By attending this discussion, we hope show attendees will understand what’s required to run variable data effectively, as well as some of the complexities associated with developing a variable data campaign, and learn about the market trends of personalized campaigns that deliver results and win customer loyalty.” In addition to sharing the latest trends and new technologies shaping variable data printing, Kodak (booth 202) will showcase business development, digital printing software, and monitor proofing solutions to help direct marketers and their print providers grow their businesses, enhance direct campaigns and save time on production. “We’ve made significant progress in coaching direct marketing professionals on the opportunities and solutions that provide the efficient and cost effective means to reach the right people at the right time,” added Quinlisk. “At DMA06, we look forward to continuing our educational outreach by meeting with leaders in the direct marketing community, learning about their challenges, and offering innovative ideas that increase revenue and cut down on company expenses.”