ROCHESTER, N.Y., Oct. 4-Jeff Hayzlett, Chief Marketing Officer and Vice President, Kodak's Graphic Communications Group (GCG), has been elected to the board of directors of the Business Marketing Association (BMA), an international professional association for business to business marketers. Hayzlett will be a member of BMA's executive committee and will serve as its Vice President of Marketing. "Jeff Hayzlett will be an impact player for the BMA," said John Favalo, Chairman of BMA's International Board of Directors. "We targeted Jeff for the key marketing role on our board because of his vision and his involvement at the strategic level with a business in transformation. He will add real value to our members who count on the BMA to help them improve the effectiveness of B2B marketing in their organizations." With 25 years of international marketing, sales and customer relations management experience in the graphic communications industry, Hayzlett leads all marketing activities for Kodak's GCG, including product positioning, segment marketing, branding, marketing communications and customer development. He is also responsible for business research, marketing strategy and business development activity for GCG. "Being on the board of BMA allows me to access some of the best minds in business today," said Hayzlett. "I look forward to helping BMA members realize their marketing goals and sharing with them how print can help B2B marketers make their communications more relevant to prospects, increasing the ROI of marketing campaigns." In addition to the BMA board, Hayzlett serves in leadership roles in a number of other key business and marketing organizations, including: Contract Packaging Association, Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, Pi Sigma Epsilon National Education Foundation, Printing Industries Centres Insurance (UK), Printing Industry of America PrintPAC and the Public Relations Society of America. Since its formation in 1922, BMA has been the pre eminent service organization for professionals in business marketing and has connected members with the knowledge, people and programs that make achieving their companies' objectives more efficient and effective. The BMA's vision is to be the primary repository of the best in business to business marketing information and resources while attracting the best practitioners and promoting the best practices in the industry. Kodak is a leading provider of innovative solutions for conventional, digital and blended print production environments. Kodak's Graphic Communications Group, one of Kodak's strategic business units, provides technologies, products and services that help print providers streamline processes, optimize efficiencies and broaden services. The most expansive portfolio for the graphic communications market includes solutions for digital printing, workflow, prepress, high volume and wide format inkjet printing, and document imaging.