MINNEAPOLIS--Sept. 6, 2006-- Insignia Systems, Inc. an innovative developer and marketer of in-store promotions, announced today that a $252,000 POPSign contract from a major consumer packaged goods company has resulted from the recent formation of a strategic alliance with Valassis, the leading company in marketing services and Connective Media. This sales and marketing arrangement enables Valassis to sell the Insignia POPSigns product in addition to its diversified product portfolio and gives Insignia POPSigns broader and deeper exposure to The sales and marketing teams from Insignia and Valassis have been working closely together since mid-June. Several training and sales planning sessions were held and active selling started in early July. The level of joint selling activities has been increasing each week and has resulted in several significant contract proposals which are currently pending. "I am very encouraged by the level of activity and collaboration between our sales and marketing teams at this stage of our relationship," said Scott Drill, Insignia's President and CEO. "We are excited with the enthusiasm the Valassis teams have shown and look forward to many joint-successes with them." "I have been impressed by the energy and commitment of both of our organizations to this alliance," said Rick Herpich, Valassis' Executive VP of U.S. Sales.