AKIVA, ISRAEL -- August 31, 2006 -- Since 2001, Press-sense has been one of the leading suppliers of “BusinessFlow” automation tools. Today they have over 700 customers worldwide. With the recent hiring of industry veterans Nelson Bright (Senior Vice President, Business Development) and Shelagh Hammer (Vice President, Marketing), Press-sense has begun efforts to elevate the company’s brand awareness in the industry, as well as increase understanding for the BusinessFlow category. Today, Press-sense announced they will be prominently represented at the Graph Expo and Converting Expo (McCormick Place , Chicago, October 15-18, 2006) with their own exhibit of an expanded product line of BusinessFlow solutions. The company will present Press-sense Manager, which extends the CRM capabilities of the iWay Prime base solution, and showcase Press-sense Omnium, a comprehensive BusinessFlow automation and stand-alone ERP (Enterprise Resource Planning) system, engineered specifically for the print industry. Press-sense (exhibiting in booth #5427) announced their offerings will also be demonstrated in Hewlett Packard’s booths (#646). Visitors can also see FreeFlow Web Services 5.0, powered by Press-sense, at the Xerox Booth (#1217), and Océ PRISMAweb 3.0 powered by Press-sense at the Océ booth (#1263). For more information about Press-sense and their solutions, please visit www.press-sense.com. Press-sense BusinessFlow Solutions At the show, Press-sense will exhibit the following BusinessFlow solutions that enhance the online presence of commercial printers and digital service providers, while creating new revenue streams, and providing automated back-end management tools for the unification of production and business workflows: - Press-sense iWay Prime v3.0: From web-submission to automated workflow and BusinessFlow, iWay Prime’s end-to-end process allows the user to create, customize, order, print, generate mass or personalized marketing campaigns, and deliver in one low-cost, streamlined operation. iWay Prime’s flexibility allows a user to respond to changing market conditions, develop unique and differentiating services, and create new revenue streams via the Internet. This new version, 3.0, offers numerous user enhancements, new integrations into other 3rd party solutions, and the ability for print providers to supply "guest access" for occasional buyers. - Press-sense Manager: This new software enables users to further integrate customer management, fulfillment and billing. Especially suited for smaller commercial printers and digital print shops, it adds CRM capability for integrating analog order capture and management. With its essential MIS capability at the back-end for billing and fulfillment, Press-sense Manager is a robust management tool that completely controls and optimizes the feature-rich, JDF-compliant, iWay Prime solution. - Press-sense Omnium 1.5: Graph Expo will be the first North American showing of the Press-sense Omnium BusinessFlow automation ERP solution. Press-sense Omnium is a comprehensive solution (Omnium is Latin for “everything”) engineered exclusively for print businesses. It’s the only solution that fully automates the process of converting customer intents into comprehensive production and fulfillment plans, while completely automating the flow of business information and data -- all available within three clicks of a mouse. Press-sense Omnium also seamlessly integrates with the production and accounting workflows to track and report upon quality procedures, CSR tracking and follow-up, client communications, billing, inventory, and delivery management. Its removes the traditional barrier between the business and production sides of a printer's business and creates a completely integrated solution, providing the printer with a clear, analytical decision-support tool. Press-sense Quote “The broad market acceptance of Press-sense’s web-to-print customer-driven workflow solutions has encouraged customers worldwide to integrate and automate management and business-enhancement tools into their own print business workflows,” noted Shlomo Ben David, CEO of Press-sense. “Visitors to our Graph Expo exhibit will be able to see how our applications are helping our customers worldwide create new revenue streams, while reducing total costs by implementing highly-efficient BusinessFlow automation, and strengthening client satisfaction. We’ll demonstrate the openness of our systems by showing enhanced variable information, image generation, and prepress integration that not only can be implemented, but personalized to each customer through our many modules, ensuring maximized profitability and ROI.” Availability Press-sense Manager is scheduled to be released at the show and will available through standard Press-sense distribution channels. Press-sense Omnium 1.5 and iWay Prime v3.0 are released and currently available.