GRAND RAPIDS, Mich., August 25, 2006 – Chromaticity, Inc., the recognized leader in deploying color management and color proofing technology, has appointed Richard Dannenberg to serve on the company's board of directors and to lead the company's sales efforts on the East Coast. A 28-year veteran of the printing and publishing industry, Dannenberg has an excellent knowledge of prepress workflows and proofing technologies. “Richard brings a wealth of knowledge and familiarity in working with the graphic arts dealer network, to which Chromaticity is dedicated,” says Peder Nelson, president of Chromaticity. “Additionally, his business and finance experience will be a valuable contribution to our board of directors.” In addition to his duties as a board member, Dannenberg will also act as sales manager in the Eastern Region and Canada. Before joining Chromaticity, Dannenberg was the North American director of sales for Bestcolor USA, which was recently acquired by EFI, a leader in inkjet proofing solutions. Prior to EFI, Dannenberg founded AlphaColor, Inc., a system integration company that sold, installed and provided training on desktop workstations for publishing and graphic arts professionals. In addition, he's held positions as vice president of sales at Bidco Manufacturing Corporation and general sales manager at Hell Graphic Systems, now a division of Heidelberg. Dannenberg holds a dual bachelor of arts degree in finance and marketing from Hofstra University School of Business. He currently resides in Baldwin, N.Y. with his wife and two children. For more information about Chromaticity, please visit www.chromaticity.com or call (616) 361-7773.