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Stora Enso launches UniSet SA high-speed pressure-sensitive label paper for breweries

Press release from the issuing company

STEVENS POINT, Wis., USA, August 29, 2006 – Stora Enso Global Speciality Papers will launch UniSet SA, a new wet strength pressure-sensitive label paper for breweries, at Labelexpo Americas 2006 in Chicago, Illinois, USA, September 11-14. UniSet SA is specifically designed and tested for optimal performance in all facets of label production, from printing, lamination, die-cutting and matrix stripping, to label applications using automated high-speed pressure-sensitive labeling equipment. UniSet SA’s enhanced paper characteristics support complex white and metallized beer label designs and its improved paper rigidity aids in the rapid and clean release of labels from liner substrates. “UniSet SA offers brand owners the inherent cost and sustainability advantages of paper over film pressure-sensitive labels,” said David Diekelman, product development director for Stora Enso Global Speciality Papers. “These benefits are especially relevant today in an era of rising costs for petroleum-based packaging materials, and the growing desire of brand owners and retailers for environmentally responsible packaging and labeling solutions.” Stora Enso Speciality Papers will exhibit UniSet SA at Labelexpo Americas 2006 in Booth 5613, and will provide demonstrations of UniSet SA label paper running on a commercial label dispensing unit. For more information about UniSet SA, visit www.storaenso.com/specialitypapers.