WAUKEGAN, Ill. (July 5, 2006) -- Robert T. Danielson, Jr., vice president of business development and sales for Amerikal Products Corporation is pleased to announce the company has launched a new website aimed to focus and educate the public about Genesis Pressroom Chemistry, a division of Amerikal. The new website, located at www.genesischemistry.com launched on Wednesday, July 5. “We’ve been leading the way with the energy curable market for many years,” said Danielson. “We just haven’t been doing a very good job of telling our story to the public. The time has come to increase our marketing efforts and the website is the first step in this process. It’s an excellent way to inform people about the unique and innovative products Genesis offers.” The new website focuses on products and services offered by Genesis Pressroom Chemistry including non solvent based fountain solutions, blanket and roller washes manufactured utilizing renewable resources, technical data sheets for each product, innovative technologies such as Thin Ink Film Technology, frequently asked questions and additional specialty pressroom chemistry products. “Within recent years, the paper/board, synthetic stock and plate manufacturers have made significant advancements and changes,” said Danielson. However, pressroom chemistry has remained the same, that is, until Genesis entered the marketplace. The past 17 years, we’ve been perfecting our products and overall implementation strategy and have experienced great success on a large scale in the energy curable market. We have also made great strides in the heat and cold set markets, but we’re hoping this user-friendly website will educate more sophisticated and progressive printers about the advantages of running our products.”