ROCHESTER, N.Y.--July 18, 2006-- For the first time, all printed materials created to support the annual Adobe Design Achievement Awards were produced digitally - on Xerox iGen3 110 Digital Production Presses. In its sixth year, the student design competition recognizes the world's most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers and computer artists. Adobe Systems worked with Xerox Corporation commercial printing customer Toppan America to print customized "call for entries" materials - 11,000 posters and 207,000 postcards - in seven languages on Xerox Digital Color Elite Gloss coated paper, which is designed to provide the best image quality and performance on Xerox digital equipment. Seven versions of posters and postcards were distributed earlier this year to 2,800 design schools in 24 countries, including 1,100 schools in North America. Unlike traditional offset printing, digital printing can produce short runs and vary the content of the jobs. "After examining our print technology options, we named Xerox the official print communications sponsor of the 2006 Adobe Design Achievement Awards," said Eugene Lee, vice president of vertical and solution marketing at Adobe. "The image quality and color consistency of the digitally printed pieces are truly impressive, and working with Xerox and its customer Toppan gives us a great opportunity to show tomorrow's creative professionals today's cutting-edge capabilities." Toppan also used Xerox iGen3 digital presses to print the official program guide for the awards banquet to be held July 20 at the Royal Ontario Museum in Toronto. "The global nature of this competition is powerful, and we're able to help educate tens of thousands of talented, aspiring designers and print buyers about the value and power of digital printing," said Bob Wagner, vice president, Creative Services Business, Xerox Production Systems Group. "Xerox digital printing is helping the creative community push the boundaries to differentiate their work and seize new opportunities." Toppan America is a member of the Xerox Graphic Arts Premier Partners Program, a global e-community of more than 530 leading digital print providers. Toppan America is a wholly-owned subsidiary of Toppan Printing Co. Ltd., the largest printing company in the world. Xerox's sponsorship of the Adobe Design Achievement Awards is one of many initiatives between Xerox and Adobe throughout the year. Building on a 16-year relationship, Xerox and Adobe deliver integrated PDF and Adobe PostScript 3 workflow and production printing solutions to graphic communications professionals as part of Xerox's FreeFlow Digital Workflow Collection, Xerox FreeFlow DocuSP color print controllers, and the Xerox iGen3 Digital Production Press.