At the end of last week’s HOW Design Conference in Las Vegas, about 4,000 graphic designers from across the country saw first-hand the quality and impact digital color printing can bring to their work. Each participant took home one of nine commemorative posters printed on a Xerox iGen3 110 Digital Production Press by a Xerox Premier Partner, ColorCentric Corporation in Rochester, N.Y. The 14" x 20" poster designs, printed on Xerox Digital Color Elite Gloss 110-pound paper, were the winners of a national contest jointly sponsored by Xerox and Adobe Systems commemorating the 2006 conference. “The posters are another example of how the creative community embraces digital, and see its value to easily produce high-quality, four-color short-run jobs,” said Robert Wagner, vice president, Xerox’s Creative Services Business Segment. “The design contest was a simple, yet compelling way to demonstrate the power of digital printing and the Xerox iGen3 and create a keepsake that creative professionals will be able to showcase.” The HOW Design Conference commemorative poster is one of more than 20 Xerox initiatives aimed at influencing the influencers of printing to drive jobs to digital printers. The conference is sponsored by HOW Magazine, the creative and business resource for graphic designers. If interested in a PDF showing all nine posters, please contact Neil Fagenbaum at 585-422-4456 or [email protected].