HOLLISTON, Mass.--June 8, 2006-- W.A. Wilde Company today announced that Craig Blake, vice president of sales, will be inducted as the New England Direct Marketing Association's (NEDMA) president during a keynote dinner on Wednesday, June 14. The event will take place during NEDMA's 44th annual conference and exposition at Bentley College's LaCava Center in Waltham, MA. W.A. Wilde Company is one of the nation's largest direct marketing and fulfillment solutions providers. Actively involved with NEDMA for several years, Blake has held several other positions within the organization. He is also involved with a number of other organizations related to the direct marketing industry. With over 650 active members throughout New England, NEDMA caters to professionals interested in all aspects of the direct marketing industry. Also during the conference, Wilde vice presidents Ted Kulpinski and Brad Giles will participate in a round table discussion on personal digital printing on Thursday, June 15. Additionally on that day Diane Dvorak of Wilde Direct, along with Leslie Franklin of Great-West Life & Annuity Insurance Company, will be speak on "Defying the odds: when breaking the rules in affinity marketing can make dollars and sense".